The College of Tourism and Hospitality Management (CTHM) and UST Angelicum College formalized their academic partnership in a ceremonial signing of Memorandum of Agreement on April 30, 2025 at the UST Angelicum College.
Signed by key academic leaders from both institutions, the formalized partnership will pave the way in developing an Integrated Marketing Communications (IMC) campaign for the City of Antipolo, with the theme 鈥淎ntipolo Awaits: Giving a New Perspective on the City鈥檚 Tourism Landscape.鈥�
This collaborative project brought together BS-Tourism Management seniors and AB-Communications students from UST Angelicum College. Through their inputs from various lenses, they fused their expertise in crafting comprehensive marketing strategies to revitalize Antipolo鈥檚 tourism appeal.
